<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Co-Founder of BuiltGen. We help businesses grow their brands and multiply conversions through the power of TikTok.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">TikTok&rsquo;s main appeal comes from its unique format, which usually involves combining videos with different styles of music, from upbeat pop sounds to soft rock ballads. Since the app was first introduced into the market in , users have uploaded songs covering all genres, which are then rated by their peers based on how well they do when matched up against another song that was already selected beforehand. This gives TikTok a much more interactive and engaging feel compared to other social media platforms, where users just scroll through different posts without interacting with their friends.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">But how exactly is TikTok helpful for businesses? For one thing, it creates a fun and interesting way for customers to interact with your business. It makes following a company much more enjoyable than just reading about what the company does on social media or looking at boring product photos.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Because of its unique format, TikTok is also a very effective platform for advertising products. For example, if you are selling jewelry or clothes, you can create videos showing off new products that you have in stock while pairing up the video with catchy background music that will make people want to buy from your store. Unlike other social media sites, which have typically valued sound-off capabilities and captions, research by Kantar has found that &ldquo;% of TikTok users said that sound is essential to the TikTok experience.&rdquo;</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Another reason every business should use TikTok is because it is one of the fastest-growing social media platforms out there. Since its launch, TikTok has over billion active users across the globe. This huge number of people on the platform means that businesses have a lot of potential customers at their fingertips. Brands such as McDonald&rsquo;s, Starbucks and Pizza Hut have already capitalized on this by setting up accounts for their companies.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">TikTok is also very effective as a marketing platform because of its wide reach. The app has been downloaded over . billion times and is available in almost every country around the world. This means that you can easily find your target audience by just searching for users with similar interests to yours or by advertising to people who are already interested in what you do.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">With so many benefits associated with this app, companies are starting to invest more heavily in ads on TikTok than they did before, which has led to great success for some businesses that have used this platform effectively. The only downside I&rsquo;ve seen is that advertisers need to work harder now since there are thousands of big brands out there trying their best to get noticed through their popular accounts and sponsored posts. This means that your ads need to be even more creative and interesting to get noticed.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&bull; Keep it short and sweet. Viewers on TikTok have a shorter attention span than other social media platforms, so your ad should be no longer than seconds, or people are more likely to stop watching before it&rsquo;s over.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&bull; Use creative visuals. Since TikTok is all about videos, make sure your ad stands out with eye-catching visuals. This could mean using colorful graphics or funny animations. However you go about making your video, make sure it is interesting; ads perceived as &ldquo;boring&rdquo; are more likely to be skipped over by users.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&bull; Use popular music. One of the most important parts of any TikTok video is the soundtrack. Choose a song that is popular on the platform and that matches your brand identity. Using outdated or unknown songs will likely turn off viewers.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&bull; Avoid being too salesy. Unlike other social media platforms, viewers on TikTok are not expecting to see ads. Keep your ad lighthearted and fun, without being too pushy about your product or service.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">All in all, TikTok has proven itself to be a highly effective social media platform for businesses. Its unique format makes it fun for customers while simultaneously giving your business the chance to show off new products or services that you have available for public viewing. It provides an interactive experience where people can follow companies they may not have through other social media platforms.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?</p>