<h1 style="box-sizing: border-box; margin: 0px; font-weight: 500; line-height: 1.5; font-size: 2.4em; font-family: Poppins, sans-serif; color: var(--iq-title-text); letter-spacing: 1px; background-color: #ffffff;">How to Choose the Right Type of Free Advertising for Your Business</h1>
<p><img style="box-sizing: border-box; vertical-align: middle; border-style: none; max-width: 44%; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff; margin: 0px 10px; width: auto; max-height: 243px; height: auto;" src="https://i.imgur.com/0Br3wCJ.jpg" alt="free advertising" align="right" /></p>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">Whether you're looking to grow your business, promote your brand, or build a new customer base, free advertising is a great option. There are many types of free advertising available, from Google AdWords to social media networks. Choosing the right method for your business can make a huge difference in your results.</p>
<h2 style="box-sizing: border-box; margin: 0px; font-weight: 500; line-height: 1.5; font-size: 1.4em; font-family: Poppins, sans-serif; color: var(--iq-title-text); letter-spacing: 1px; background-color: #ffffff;">Social media networks</h2>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">Using free advertising on social media networks is a great way to boost your business. You can reach a wider audience, and if done right, it can increase conversions and sales. However, learning how to do it properly can be a challenge.</p>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">The key to successful social media marketing is creating content that your target audience will want to share. This can include videos, photos, and other forms of visual content. These are referred to as "sticky" content, as they engage customers at first glance and encourage them to make a purchase.</p>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">Other strategies include viral marketing, which attempts to trigger rapid word-of-mouth spreading of product information. The AIDA (Action, Interest, Desire) system is a good way to determine which strategies are the most effective.</p>
<h2 style="box-sizing: border-box; margin: 0px; font-weight: 500; line-height: 1.5; font-size: 1.4em; font-family: Poppins, sans-serif; color: var(--iq-title-text); letter-spacing: 1px; background-color: #ffffff;">Email newsletters</h2>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">Putting your company's logo or brand name in an email newsletter can be a good idea. Not only will subscribers remember your logo, but they will also associate your brand with positive experiences.</p>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">Email marketing is a proven way to build a long-lasting relationship with your audience. It helps you tell a story about your brand, allowing you to differentiate yourself from the competition. Sending out a newsletter on a regular basis can help you increase traffic to your website, improve brand awareness, and drive sales indirectly.</p>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">To effectively use email newsletters, you need to think about the right format. Keep your email content to a minimum of 102 Kb or less. This will ensure that your message is easy to read. In addition, you need to consider mobile responsiveness. This will ensure that your newsletter will look great on all devices.</p>
<h2 style="box-sizing: border-box; margin: 0px; font-weight: 500; line-height: 1.5; font-size: 1.4em; font-family: Poppins, sans-serif; color: var(--iq-title-text); letter-spacing: 1px; background-color: #ffffff;">User-generated content</h2>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">Whether it's a video, a photo or a comment posted on a social media site, user-generated content (UGC) can be an effective way to promote a brand. Consumer-generated content is more powerful than traditional advertising, and it's an opportunity for marketers to build meaningful relationships with consumers.</p>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">UGC can drive conversions. It's also one of the most cost-effective content experiences. It helps brands scale content initiatives. It also cultivates brand loyalty.</p>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">UGC can be created by customers or advocates. Advocates can be loyal repeat customers, active in the brand's community, or someone who speaks positively about the brand. The goal of a UGC campaign is to generate content that customers use to inform their buying decisions.</p>
<h2 style="box-sizing: border-box; margin: 0px; font-weight: 500; line-height: 1.5; font-size: 1.4em; font-family: Poppins, sans-serif; color: var(--iq-title-text); letter-spacing: 1px; background-color: #ffffff;">Adpost</h2>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">Whether you're in the market for a new car or a second home, you're probably not going to do much business with your local Yellow Pages. That's where a website like Adpost comes in. It's a free classified ads site, and it boasts over 30 million monthly views. Not to mention a slew of features and benefits. From the free advertising to the free photo gallery, you're sure to find the home of your dreams. Unlike other similar services, you can post an ad for as long as you want. This means you can have the same ad displayed in your neighborhood as you would in New York, London or Tokyo.</p>
<h2 style="box-sizing: border-box; margin: 0px; font-weight: 500; line-height: 1.5; font-size: 1.4em; font-family: Poppins, sans-serif; color: var(--iq-title-text); letter-spacing: 1px; background-color: #ffffff;">Facebook Marketplace</h2>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">Whether you're an ecommerce retailer looking to expand your business or a first-time seller trying to get your feet wet, Facebook Marketplace free advertising can help you get started. Not only can you post ads and product listings, but you can also target specific people based on their demographics or page activity.</p>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">For instance, Facebook has a "Browse to Buy" feature that displays relevant products based on communities. While this may not be the best way to advertise, it is one of the newest ways to promote your business.</p>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">You can also create a business page that provides useful information about your brand and what you sell. This can help you reach new customers and build a stronger relationship with existing ones.</p>
<h2 style="box-sizing: border-box; margin: 0px; font-weight: 500; line-height: 1.5; font-size: 1.4em; font-family: Poppins, sans-serif; color: var(--iq-title-text); letter-spacing: 1px; background-color: #ffffff;">TikTok</h2>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">During the first two weeks of June, TikTok and eCommerce platform Shopify gave away $300 in free advertising credits. The promo runs until June 30, 2021. It's a good chance to try out video marketing on the platform.</p>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">TikTok is a growing platform that attracts audiences from all over the world. Its ad equity is expected to surpass Facebook by 2020. It's also one of the fastest-growing consumer segments in the U.S., representing 82 million people. Using well-targeted ads for this audience could result in more revenue for your business.</p>
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #585858; font-family: Poppins, sans-serif; letter-spacing: 1px; background-color: #ffffff;">TikTok offers a variety of ad types, including in-feed, brand takeover, and click ads. You can also choose the delivery mode, bidding process, and optimization goals for your campaign.</p>