<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Tyson Adams, the managing director of Wholesale Motors in Christchurch, has been criticised by the race relations commissioner over his TikTok adverts, which play to stereotypes.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&ldquo;Calling all beneficiaries and dole bludgers ... have we got the minivan for you,&rdquo; the quick-fire online sales pitch begins.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&ldquo;This Mazda Premacy will ... look f...ing good humming through the KFC drive-through at night.&rdquo;</p>
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<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">These are the opening lines of an under-fire TikTok advertisement from Wholesale Motors car dealership owner Tyson Adams, who the race relations commissioner says &ldquo;needs to grow up&rdquo;.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">The video has already garnered more than , views in the five days since it was posted last week. It has divided opinion, some calling it racist and in bad taste, and others saying it&rsquo;s &ldquo;the best TikTok ad ever&rdquo;.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">:* Tribunal finds in favour of car dealer over Ford Ranger dispute* Dealership ordered to pay woman $k after selling her a car falsely listed as a hybrid* Car-buyer warns of shocking broker fees on loans from dealerships</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Adams says the video is an example of light-hearted, tongue-in-cheek marketing that has been % well received and is &ldquo;definitely not racial profiling&rdquo;.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">In his advert to sell the Mazda Premacy, Adams suggests its low fuel consumption leaves money left over for the &ldquo;finer things in life&rdquo;, such as a KFC bucket. But some feel he is playing up to social stereotypes.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">The Christchurch car dealership owner&rsquo;s comments in the -second video also include references to &ldquo;Winz lovers&rdquo; and &ldquo;living off Aunty Cindy&rdquo;.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&ldquo;It&rsquo;s lawful but awful&rdquo;, Race Relations Commissioner Meng Foon said.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Foon said the advertisement was intentionally stereotyping a type of person and was an example of racial profiling.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Race Relations Commissioner Meng Foon is not a fan of Wholesale Motors&rsquo; &ldquo;edgy&rdquo; marketing strategy. File photo</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&ldquo;It&rsquo;s awful taste ... He needs to grow up.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&ldquo;It is nasty, and this type of stereotyping and generalisation is very dangerous. We should be fair to all buyers &ndash; others may have wished to buy the car but now they won&rsquo;t.&rdquo;</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">He said he hoped Adams would withdraw the advert and apologise.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&ldquo;People shouldn&rsquo;t buy from these places.&rdquo;</p>
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<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Adams said the intention of the advert was to &ldquo;draw attention to the fact we can finance you if you are on a benefit, and we have a large range of vehicles cheap enough for a lot of beneficiaries to be potentially approved for&rdquo;.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&ldquo;I believe % of the feedback is good from reading the comments on social media,&rdquo; he said.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&ldquo;It&rsquo;s definitely not racial profiling, and I think it would be potentially racist to assume beneficiaries are from a certain race.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&ldquo;As for KFC, we think it&rsquo;s great and is second only to McDonald&rsquo;s in our office.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&ldquo;This is tongue-in-cheek, light-hearted marketing and the response we have received to all our TikToks has been hugely positive.&rdquo;</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Wholesale Motors is no stranger to edgy TikTok video advertisements.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">It has previously posted adverts trying to sell a Ford Ranger to men with &ldquo;small dicks&rdquo;, a Mazda Demio &ldquo;for your next ramraid&rdquo; and a Mercedes &ldquo;MILF magnet&rdquo;.</p>
<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">&nbsp;</p>
<p class="sics-component__html-injector" style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">The Ford Ranger video has had more than , hits.</p>