<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">LONDON and TAM, Fla., Dec. , PRNewswire -- TikTok is the most effective paid marketing channel for eCommerce brands with aggressive growth targets, according to an independent study run by Fospha.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Fospha, a marketing measurement platform headquartered in London and Tampa, Florida, have conducted a measurement study into which advertising channels, platforms and objectives are most effective for eCommerce brands.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">TikTok is the most impactful platform for high-growth brands, delivering the strongest Return On Ad Spend ROAS performance of the channels included in the study for brands prioritizing customer acquisition over profitability.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Pinterest is the overall top ROAS performer, standing out particularly in the furnishings space.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Despite a tough year, and declining spends, Meta s performance is still strong and has a big role to play for any brand wishing to advertise at scale.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Overall ad spends are falling, however investment in TikTok and Google s Performance Max are rising fast.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Fospha are uniquely positioned to uncover these findings due to their attribution model, which uses data science to independently value the contribution of every digital channel in driving revenue. Unlike the models most marketers use, Fospha s doesn t just look at the impact of people clicking on ads, but also incorporates people viewing ads on their social media feeds. This approach means they can directly compare results between channels with very different behaviours, such as ads with Google s Paid Shopping.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">It has been a difficult months for digital ad measurement. Apple s iOS . update in blocked much of the mobile tracking that social platforms used to report on their ads performance. Since the effects of that update in summer , Meta s share price has tumbled %, with big losses felt at Snapchat, Twitter and Pinterest too.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Fospha s Head of Growth, Jamie Bolton, said Tracking hundreds of millions of dollars in ad spend on Fospha opens up huge possibilities for analysis. I m really happy the data shows that performance is still strong on many of these platforms despite their reporting challenges. In previous recessions we ve seen brands who maintain spend on marketing dip the least and recover fastest, but it s hard to justify when the data doesn t support that. Hopefully this report means brands can keep spending with confidence.</p>
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<p style="margin: 0px 0px 15px; vertical-align: baseline; color: #777777; font-family: 'Open Sans', sans-serif; font-size: 15px; background-color: #ffffff;">Fospha are the marketing measurement platform for eCommerce. To find out more, or apply for a free trial, visit .fospham. For press enquires please contact jamie.boltonfospham.</p>